Feeling stressed about making your business Instagram easy on yourself or your team? Check out these tips on how to find ease in managing your business on Instagram.

If you’ve been in the online space since the early days, it might be safe to say that you know what content “works” for you aka what content you like to create the most. I’m here to challenge what you’re comfortable with when it comes to content creation! Because the online space is ever-changing, so is the content. 

It’s no longer enough to sit back, relax, and stick to what you’re comfortable with. It’s time to diversify your content. Here’s why, and here’s how to do it.

12 Things to Optimize On Instagram

In today’s world, an organic social presence is not optional for businesses that want to be successful. It’s time to stop treating your social media like an afterthought and start making it a priority.

I’m here to tell you why and help you make your business the best it can be.

Social Media Metrics to Track and Why

On the most basic level, your social media manager is meant to…well, manage your social media. Social media managers are amazing, but they aren’t meant to be miracle workers! There are some big misconceptions around what social media managers are actually responsible for, so let’s clarify!

If you’re a business owner who leans towards the more introverted side of, well, being a business owner, content creation might be the bane of your existence. Unfortunately, in the world we currently live in, having an online presence as a business owner is super important. And with an online presence comes content to support it. Whether you downright don’t enjoy creating content, you often feel like you don’t have time to create content, or you just don’t know what to post, here are a few tips on how to make content creation easier for yourself. 

I see you showing up on your static IG feed, I see you showing up on Reels…but what about showing up on your Instagram story? From what I see online, people are either winging stories in the moment or just ignoring them all together. Trust me, I’m no saint here, so this is serving as a great resource for all of us! Let’s talk about why showing up on stories is just as important as creating any other type of content, and brainstorm a few ways to really get your audience engaged on stories.

Are you at the right place to hire a social media manager? Here are some things to consider BEFORE looking for someone to take over your social. ⁠

Your aesthetic on Instagram is not something you should be settling on. Trust me, I know that sticking with what feels comfortable and what “works” is easier than committing to change. But there will for sure be a few tell-tale signs that start popping up when it’s time to update your visual IG aesthetic. Let’s talk about these signs and how you can commit to making updates to your page without feeling overwhelmed.

Who would have thought when the internet was just becoming a thing that it would become a place for business owners to build a presence and drive sales. Not me! Ask just about any business owner out there, and I’m sure they will tell you without a doubt that at least a portion of their sales comes from their presence online. Here are the main components of selling online as a business owner.

Do you feel icky selling to your audience on social media? I’ve heard of this (and experienced it myself) before, but shifting my mindset on selling has tremendously helped me overcome my aversion to selling online. Let’s talk about how we think of selling and a few mindset shifts that have been proven to make selling to your audience less ick-inducing! 

Do Visuals Still Matter On Instagram?