How to Create and Maintain a Consistent Social Media Aesthetic
Let’s be real—your social media aesthetic is everything when it comes to building a brand that people recognize and love. It’s more than just pretty pictures; it’s about creating a vibe that tells your story and keeps your audience coming back. So, how do you nail down a cohesive look that totally fits you? We’ve got you covered.
1. Get Clear on Your Brand Vibe
First things first, know your brand inside and out. What’s your vibe? Bold and edgy? Calm and minimalist? Choose a color palette and style that aligns with your brand personality. This will be the key to your whole aesthetic.
Pro Tips:
Stick with 3-5 core colors to keep things consistent.
Choose fonts and filters that match your brand’s energy and stick with them.
Whether you're all about neutral tones or pops of color, just make sure it feels authentic to you and your brand. Consistency and authenticity are what make your feed look professional and recognizable.
2. Curate Your Content with Intention
Every post should tell a story and fit into your overall aesthetic. Think about the vibe of your visuals—are they light and airy, or are you leaning into moody tones? Your images, graphics, and videos should all feel like they belong together.
Here’s What to Keep in Mind:
Lighting: Consistent lighting helps keep your feed looking cohesive.
Framing: Keep the composition similar across your posts to create a sense of flow.
Subject: Stick to content that aligns with your brand’s message.
Your content is what brings your aesthetic to life, so make sure it speaks to your audience and keeps them engaged.
3. Use Templates Like a Pro
Templates are your best friend when it comes to keeping things cohesive. Create a few go-to designs for quotes, promos, or announcements. This will give your feed a polished, uniform look that’s unmistakably yours.
Pro Tip: Use Canva or Adobe Spark to create on-brand templates that match your color scheme and fonts. Reuse these templates to maintain that slick, cohesive vibe across your posts.
4. Edit Like a Boss
Editing apps are key for keeping your photos consistent, especially when lighting and conditions vary. Lightroom, VSCO, and Snapseed are great options for applying presets to all your images, making sure they all share the same look and feel.
5. Plan Your Feed Like a Puzzle
A killer aesthetic doesn’t just happen—it's planned. Use apps like Later to map out your feed in advance. This helps you see how each post fits together and ensures your grid looks cohesive.
Feed Planning Tips:
Alternate between photos and graphics for balance.
Use whitespace to keep things clean and easy on the eyes.
6. Consistency is Key
You’ve heard it before, but it’s true—consistency is what sets the pros apart. Stick to your colors, fonts, and style across every platform. And yes, consistency also means posting regularly and engaging with your audience to keep them coming back for more.
Your social media aesthetic is your brand’s first impression—so make it count! By knowing your vibe, curating with intention, and planning ahead, you’ll create a cohesive, on-brand feed that stands out. Now, go out there and own your aesthetic!
By Emily Cedron