How to Make Instagram For Your Business Feel Easier
Whether you’re a budding entrepreneur or a seasoned business vet, you may be wondering how to make Instagram for your business feel easier. Believe it or not, much of it has to do with mindset!
If you’ve felt it’s impossible to keep up with your business Instagram, you’re not alone. Finding work-life balance was challenging; then society added social media into the mix.
Here are our best tips, tricks, and mindset shifts to help you overcome your Instagram struggles.
Plan Ahead
While you want your content to appear organic, some boundaries exist. For example, creating content on the fly every day keeps things fresh and organic, but you might not be churning out the highest quality content. Plus, we’re all human, and live posting may not always be possible due to your busy schedule (or you might forget).
Creating content and scheduling it beforehand will ensure you’ve got something to post daily. By coming up with ideas ahead of time, you’ll have the opportunity to fine-tune your content and pack it with ultimate value.
Go With the Flow
If you’re in a more saturated niche, you may feel the external (and internal) pressures to “get it right” regarding your content. With much competition in your market comes comparison, and we hate her!
Your Instagram strategy will feel much easier if you take that pressure to be perfect off yourself and focus on what feels good! Don’t follow the crowd; follow your inspiration. There is no right or wrong way to show up online. There are best practices and healthy suggestions, but simply showing up as yourself is the 1st step and often the hardest to accomplish!
Focus on Content Quality
It’s no secret that social media slows down for no one. New trends and tactics are popping up daily, but that doesn’t make them the golden content pillars or rules of social media.
Instead of focusing on the latest trends and building your content around them, focus on creating consistent and valuable content. Trends can be fun to play into if they work in your niche, but people are more likely to engage with your content if it teaches them something or informs them of something they don’t already know.
Be Personable
This one may be tough for introverts, but it will make you feel much more at ease than you’d think. Instead of waiting for people to interact with your content, get out there and build those relationships yourself!
If you’re sitting idly in your Instagram account and not responding to comments, DM’s, or engaging on other people’s content, the crickets in your inbox will be loud. This lack of audience response may ultimately stress you out more, but you have the power to combat that!
Spend a few minutes daily combing through your account and making those connections. People will gravitate to you if they feel you can engage and engage in conversation. The payoff will be huge in the long run!
Let Us Make Instagram A No-Brainer
Still don’t love the idea of getting on Instagram and doing the work for your business yourself? That’s where we come in! My team and I are experts in content creation, social media management, engagement, and more. Contact us today or reach out on Instagram to learn how we can take social media off your plate!
